The New Fragrance

Your presence. Your aura. Your Fragrance.

Watch the Film

YOUR PRESENCE

You are unique. You are perfect. Radiant and graceful. When you enter a room, you don’t need to be noticed. You will be remembered.

YOUR RADIANCE

Light, a symbol of inner beauty,
of a radiant and totally natural beauty.
An aura of beauty that permeates the atmosphere
and endlessly renews itself.

The Fragrance

White, radiant, enveloping

Created with a unique Shiseido olfactory structure, Ever Bloom
is a musky white, floral fragrance that diffuses a radiant but
enveloping scent.
One single drop of this delicate
and floral fragrance
has the power to fill in
an entire room.


RADIANCE
Accord

Cyclamen
Lotus
Rose Essence

NATURAL
CLEAR
RADIANT

PRESENCE
Accord

Orange Blossom Absolute
Gardenia
Sylkoide Musk

ENVELOPING
ADDICTIVE
SERENE

The expression of a new feminity

Eternity in an instant

Ephemeral, instantaneous, immediate: the sudden blossoming of a white flower that liberates in a second — and for a few minutes only — its captivating spell and the infinite, eternal trail. it has the power to suspend in space forever.


SENSITIVITY IN BLOOM

It all starts with the black-and-white photo
of a flower, the expression of timelessness
and eternity. The photo of a flower.
A simple flower, the eternal feminine symbol.

A sovereign camellia, seraphic, milky, captured in the instant, in 1940, by the camera of Rosō Fukuhara, son of the Shiseido brand creator
and a world-renowned artist…



In the blink of an eye, a woman can make a man fall in love…



We see her when she passes. She’s at ease everywhere. Her elegance permeates all things. This eminently modern woman chooses a fragrance that is not quite a fragrance; rather, it is an imprint, a benevolent aura of light and grace, a scent that suggests, in its own special way, a new femininity: softer, more incarnate, more authentic.


INSPIRATION AND KARAKUSA

This japanese traditional pattern,
called karakusa, first appeared in 1915
in House of Shiseido designs through
the influence of artists from the Tokyo School of Arts.
The karakusa directly suggests
the essence of SHISEIDO EVER BLOOM perfume. It imposed itself naturally
to express the idea of vital energy,
of a radiant and totally natural beauty….


THE PERFUMER: AURÉLIEN GUICHARD


When creating Shiseido Ever Bloom, I wanted to bring a new fresh sensuality, a new petal blooming sensation that will leave un unforgettable impression. I imagined a transparent floral heart, clean and natural. An abstract flower that you can’t quite identify, a flower with a “blurred” outline… I think this fragrance is about serenity, happiness, sensuality


A BEATING HEART OF GLASS

The bottle has the density of a fine object.
Its free, undulating and caressing lines make you want to hold it in your hand.

Light, the symbol of inner beauty, enters the bottle and sets it aglow.


DISCOVER THE EVER BLOOMING RANGE

TIMELESS, LUMINOUS, INTRIGUING.

EAU DE PARFUM

30ML - 50ML - 90ML

perfumed shower lotion
200ml

DISCOVER NOW

Fragrance: A True Art

In Japan, a taste for perfume and the aesthetic appreciation of fragrance are considered to be a major expression of sensitivity and refinement.
The House of Shiseido is infused with this tradition and shares this philosophy by proposing fine perfumery that is an experience, a manifesto of boldness and an artistic commitment.


For the eyes, there is painting.
For the ears, there is music.
For touch, there is sculpture.
But what is there for smell?
I want to make perfume known
as a true work of art."


First President of Shiseido

Shinzo Fukuhara