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Liberated from present and future concerns, skin achieves ideal
radiance-and maintains it.
The expert whitening solution, combining visible effects and reliable,
ongoing results.
There are many alternatives available for addressing dark spots, from skincare
products to non-skincare solutions such as cosmetic procedures. Each of these
options places a priority on either the speed of the effects, or on fundamentally
improving the skin's condition. Now, Shiseido White Lucent has conceived of a
new hybrid whitening solution-a combination of visible effects and reliable
results. When the ideal perfectly radiant skin is achieved and maintained over
time, it brings a sense of liberation that makes you look and feel fully confident in
your skin.
PRO APPROACH×2 Technology, a fusion of advanced sciences
This solution combines a melanin-reducing technology that focuses on quick
improvement processes as cosmetic procedures do, and a melanin-preventing
technology that focuses on skin's melanin-resisting process to prevent excess
melanin production.*
1.Melanin Reducing Technology
Contains multiple effective ingredients developed through Shiseido's
advanced whitening research on the unique condition of dark spot areas. It
targets accumulated melanin, the fundamental cause of dark spots, lightening
them and promoting their removal through turnover.*
2.Melanin Resisting Technology
Melanin production signals are continuously and excessively produced in skin
that is prone to dark spots when exposed to UV rays. Shiseido discovered an
ingredient composed of an extract from sakura, the Japanese spring cherry
blossom known for its beautiful pinkish white color, that helps block these
unrelenting signals.*A tinted daytime whitening serum that can be re-applied over makeup during
the day, to reduce the appearance of dark spots while providing natural
coverage. It contains a whitening ingredient that penetrates into the skin
surface**, working undercover to target the dark spot source. With each
application, feel more confident in your perfectly radiant skin.
●Spot Erasing Technology intensively suppresses melanin production*** and
accelerates turnover of the skin surface cells that hold excess melanin****.
●Features SAKURAResist Technology, which suppresses melanin production
signals induced by UV rays*.
●Contains fresh and elegant Bright-Derm Fragrance, which has an ingredient that
reduces melanin production*.
* in vitro tests
** epidermis
*** effect of 4MSK in Spot Erasing Technology (in vitro tests)
**** effect of CT accelerator in Spot Erasing Technology (in vitro tests)
Liberated from present and future concerns, skin achieves ideal
radiance-and maintains it.
The expert whitening solution, combining visible effects and reliable,
ongoing results.
There are many alternatives available for addressing dark spots, from skincare
products to non-skincare solutions such as cosmetic procedures. Each of these
options places a priority on either the speed of the effects, or on fundamentally
improving the skin's condition. Now, Shiseido White Lucent has conceived of a
new hybrid whitening solution-a combination of visible effects and reliable
results. When the ideal perfectly radiant skin is achieved and maintained over
time, it brings a sense of liberation that makes you look and feel fully confident in
your skin.
PRO APPROACH×2 Technology, a fusion of advanced sciences
This solution combines a melanin-reducing technology that focuses on quick
improvement processes as cosmetic procedures do, and a melanin-preventing
technology that focuses on skin's melanin-resisting process to prevent excess
melanin production.*
1.Melanin Reducing Technology
Contains multiple effective ingredients developed through Shiseido's
advanced whitening research on the unique condition of dark spot areas. It
targets accumulated melanin, the fundamental cause of dark spots, lightening
them and promoting their removal through turnover.*
2.Melanin Resisting Technology
Melanin production signals are continuously and excessively produced in skin
that is prone to dark spots when exposed to UV rays. Shiseido discovered an
ingredient composed of an extract from sakura, the Japanese spring cherry
blossom known for its beautiful pinkish white color, that helps block these
unrelenting signals.*A tinted daytime whitening serum that can be re-applied over makeup during
the day, to reduce the appearance of dark spots while providing natural
coverage. It contains a whitening ingredient that penetrates into the skin
surface**, working undercover to target the dark spot source. With each
application, feel more confident in your perfectly radiant skin.
●Spot Erasing Technology intensively suppresses melanin production*** and
accelerates turnover of the skin surface cells that hold excess melanin****.
●Features SAKURAResist Technology, which suppresses melanin production
signals induced by UV rays*.
●Contains fresh and elegant Bright-Derm Fragrance, which has an ingredient that
reduces melanin production*.
* in vitro tests
** epidermis
*** effect of 4MSK in Spot Erasing Technology (in vitro tests)
**** effect of CT accelerator in Spot Erasing Technology (in vitro tests)
Featuring the green, floral fragrance of the WHITE LUCENT series. Fruit and citrus top notes, including Japanese sudachi, complement florals and base notes of musk, amber, and wood.