Skin is constantly threatened by a variety of factors, including dehydration, UV rays, stress and aging. Yet instead of learning more about how to maintain beautiful skin, we have relied on temporary solutions that target each of the factors individually. Gleaned from over 120 years of skin research, SHISEIDO has uncovered the answer by focusing on a mechanism inherent to us all, circulation within the skin.
And the key to this is blood vessels and blood flow.
 
By improving blood vessels and thereby blood flow, which delivers important nutrients and immune cells throughout the body, it’s possible to realize beautiful skin that glows from within. Introducing Lifeblood Research™, a new beauty science that takes advantage of the life force in each of us. Lifeblood Research™ transcends all current skincare approaches.