The potential to support one’s self-
and retain a healthy-
looking skin by incorporating
NEW SHISEIDO EUDERMINE into their
skin care routine
is thoroughly explained
at the SHISEIDO laboratory.
Reimagining SHISEIDO EUDERMINE and
Need for Self-Restoring Power
Change in Attitudes
Past Two to Three
as Seen by the
Feel that self-restoring
power is declining.
Want to use a skincare
that can boost
SHISEIDO conducted a consumer survey
that found in the past few years
change and workplace disruption, many
consumers have fallen
out of a dedicated
skincare routine leading to “unknowingly
skincare” and that their skin
problems have increased.
Among them, many felt that their self-
restoring power related to the skin
was declining, and 80.5% of them said that
they would like to use
technology to boost
their self-restoring power.
However, the survey also shows that a
positive mood contributes
skin condition and normalizing the skin
cycle, with 93.5%
of respondents saying
they want to restore my skin health
and emotional wellbeing in order to enjoy
a more vibrant lifestyle.
This has made us realize the importance
of developing products
that supports one’s
own ability for self-healing power within
lifestyle. NEW SHISEIDO
EUDERMINE was born out of our research
appropriate ingredients and state-
of-the-art technology to rejuvenate
Methodology: Total 1,600 women between 20
to 59 years old who apply skincare products
on a daily basis. Distribution of samples equal
across age groups, 400 each from Tokyo (Japan),
New York (US), Beijing and Shanghai (China).
Period: September 6-16, 2022.
How can your skincare with SHISEIDO
improve self-restoring power?
It is because SHISEIDO
is equipped with special ActiveRED
Technology and Fermented Kefir Extract,
important ingredient in this
Extracted from germinated brown rice
through a 24-hour
fermentation technique, the produced
extract is made from over 1 million Kefir
from germinated brown
rice grown in the harsh cold of
Japan’s Hokkaido, it is known to have
of GABA and vitamin content
compared to more common
which helps to promote smooth turnover.
In addition, Yuzu Complex with Japanese
recharges moisture, and 4MSK,
developed by SHISEIDO,
an active skin cycle and removal of dead
skin cells, are also included in the formula
moisture and promote skin's
Our Unique Method
What is the 3R-
to Skin Cycle Improvement?
How does SHISEIDO's ActiveRED
Technology and each Japanese
Ingredient work on the skin?
The answer lies in the method we refer
to as the "3Rs". Fermented
Yuzu Extract, and the brightening ingredient
each work together to create
the potential for accelerating skin turnover.
of stratum corneum
Fermented Kefir Extract
Helps to promote
Additionally, fermented Kefir Extract, Yuzu
and the brightening ingredient
4MSK each work
together to create
the potential to accelerate skin turnover.
Activate your self-restoring power. Renew skin's healthy clarity in 4 weeks*
Benefit-rich essence lotion taps into skin's own energy to unlock its full potential. Recharge nutrition, remove impurities, and renew your radiance.
*Self – assessment by 128 women
Power Infusing Concentrate
Our award-winning ULTIMUNE serum builds a powerful skin barrier, to replenish skin's resilience. Experience radiance, smoothness, and resilience, for Healthy Vibrant Skin.
Activate your skin's ability to produce moisture, 24- hour long lasting hydration for healthy glowing skin.